Madame C.J. Walker’s Legacy To Be Modernized Through New Partnership With Sephora
Sundial is working to bring her legacy of Madame C.J. Walker Black women’s hair care to the 21st century. On March 4, 2016, kinky, straight, wavy, curly textured beauties will be able to get their hands on the new Madame C.J. Walker Beauty Culture line reformulated to meet our modern hair needs. Working closely with Madam Walker’s great-great-granddaughter, A’Lelia Bundles, The Sundail brand team is partnering with Sephora to open up Walker’s legacy of beauty products to the general market.
Richelieu Dennis, CEO of Sundial Brands:
“In partnering with Sephora, this launch represents another step forward in our rich history and continues Madam C.J. Walkers’ legacy to help every woman feel confident to embark on the life she desires. It’s also a dream come true not just for us, but for the millions of women who have been touched by the legacy of Madam C.J. Walker and the millions more who will be inspired to reach their own levels of greatness by hearing her story”
“Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the 21st century. In one of her last speeches, Madam Walker emphasized the importance of healthy hair – whether curly-kinky, straight, wavy, or in-between – each style beautiful in its own uniqueness. With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible – hers.”