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Posted September 22, 2014 by Luis Mercado in TECHNOLOGY
 
 

Did Apple Kill Off Beats Music?

Beats Music we hardly knew it.

Remember a couple of months ago when Beat Music made its mark on the scene with some exclusive (and fun) playlists and its inclusion in your data package?

Then Apple swooped in and made Dr. Dre and company a billionaire, a very very rich guy by buying out the popular headphones brand.

Now it seems like Apple has put their action in place by killing off the new service.

According to a report from Variety it might not be killed off altogether, but it will see its role diminished greatly.

According to a report published by TechCrunch, Apple has begun to wind down the streaming music service that it acquired in May, with many of its staffers already moved onto other projects at Apple. ITunes is said to be one of them.

In fact, the new smartphones do not include Beats Music pre-loaded as an app — an unusual move and sign that Apple has other plans for Beats Music’ technology. U2’s free album was offered through Beats Music. While the Apple Watch, out next year, will include a music app, Beats Music wasn’t mentioned during its launch demo.

While Apple isn’t expected to entirely do away with Beats Music, the company is rethinking whether to still operate it as a separate brand, sources also confirmed to Re/Code.

With iTunes radio it seems as they should repackage that and take the name of a more successful streaming service in Beats Music. Either way, it has to find a unique way to give potential customers a reason to stand out in an increasingly more crowded service.

Luis Mercado

 

According to a report published by TechCrunch, Apple has begun to wind down the streaming music service that it acquired in May, with many of its staffers already moved onto other projects at Apple. ITunes is said to be one of them.

Beats Music CEO Ian Rogers already has been put in charge of iTunes Radio, with the Beats Music technology likely to be integrated into that service, sources say.

Beats Music has not been heavily promoted during Apple’s recent product demonstrations, including the launch of its new iPhone 6 and iPhone 6 Plus, as well as its Apple Watch.

In fact, the new smartphones do not include Beats Music pre-loaded as an app — an unusual move and sign that Apple has other plans for Beats Music’ technology. U2’s free album was offered through Beats Music.

While the Apple Watch, out next year, will include a music app, Beats Music wasn’t mentioned during its launch demo.