Pat Riley Is Making Bank Off The Term ‘Three-Peat’
Pat Riley is making money off a key term mostly used with a team’s dynasty.
That’s because the Miami Heat president has filed for a trademark on the term 3-peat.
According to ESPN.com’s Darren Rovell,
Records with the U.S. Patent & Trademark Office reveal that, last Thursday, an attorney representing Riley’s company, Riles & Co., filed a trademark to use the phrase “3-Peat” on “jewelry, namely rings and sports memorabilia.”
Riley wouldn’t have to file for a trademark if he had planned on putting “3-Peat” on the Heat’s championship rings, should they win the title, but would want to protect his investment if there were discussions about selling rings at retail.
Apparently, he first filed for the trademark in the midst of his own dynasty with the Los Angeles Lakers at the 1988-89 season after winning his second title.
Just think of the dynasties that have come since then; Chicago Bulls, New York Yankees. Sounds like money to me.
Let’s see if the Miami Heat can make him some more money if they make it to the NBA finals.