Damian Lillard Scores Huge Contract With adidas
Portland Trail Blazers multi-talented point guard Damian Lillard has just signed on to a new deal with adidas to a big deal that will make him a very rich man.
USA Today has detail’s on the deal that falls slightly smaller than similar deals from Derrick Rose and LeBron James. Adidas resigned Lillard to a contract that reportedly is eight to ten years before Nike and Jordan got their chance to put their pitches in.
According to ESPN, the deal may be worth $100 million also including incentives and options.
Below is a release from adidas.
adidas today announced a long-term partnership extension with NBA All-Star point guard Damian Lillard of the Portland Trail Blazers. The young star will continue to be an integral part of adidas Basketball’s marketing campaigns, product launches and global initiatives moving forward.
“adidas has been great to me over my first two seasons,” said Lillard. “I’ve had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I’m excited for what the future holds for me and adidas.”
Lillard’s dedication to basketball brought immediate success in his young NBA career, including being named the unanimous Kia NBA Rookie of the Year. This season, Lillard took another step forward, earning a spot on the Western Conference NBA All-Star team where he also became the first player to complete in all five events at All-Star weekend. Lillard’s improvement has led to team success, as the Trail Blazers have clinched a playoff spot in the tough Western Conference for the first time in three seasons.
“Damian has proven to be not only an amazing basketball player, but a great partner, member of the community and someone who creates excitement for our products,” said Chris Grancio, adidas head of global basketball sports marketing. “His leadership and commitment to success on the court and his ability to interact and relate to fans through social media and the community make him the perfect fit to be one of the cornerstones of the adidas brand.”
Being a star in the making, I think this is a big deal for adidas and the future marketing of its brand.