Oprah And Starbucks Announces New Partnership ‘Oprah Chai Tea’ [Details]
Earlier today during Starbucks annual shareholders meeting, the coffee bands Chairman and CEO Howard Schultz announced the the company will be forming a new partnership with Oprah Winfrey in congestion with Starbucks and its newly acquired/growing line of tea stores, Teavana. During the live web broadcast Oprah told investors and media:
Going on sale starting April 29th; part of the Teavana Oprah Chai Tea proceeds will go to benefit youth education. As she shared the news on her instagram page
To share one of my favorite things with you and support youth education at the same time is truly the perfect blend. Visit oprah.com/steepyoursoul for more info. #OprahChai #SteepYourSoul
According to Forbes Schultz target Teavana customers are women with a little disposable income and a love of all things holistic, including tea, yoga, and probably Winfrey. Congratulations to Oprah on her new business venture.