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Posted February 19, 2014 by Unique in ThatsEnuff
 
 

Is J. Cole On His Way To Be Hip Hop’s Next Big Mogul? [Details]

America’s prestigious business magazine, Forbes, seems to think so. Finding his way on the magazines first-ever Hip Hop Cash Princes list the North Carolina natives 2013/14-year showed an extensive growth in comparison to his 2011-year. You know that awkward moment in time with the Beyonce wanting a new Bugatti.

On the list Cole sits as one of the only two names with a six-figure average concert gross, the other being A$AP Mob’s A$SP Rocky. To add to that his summer 2013 sophomore album, Born Sinner, nearly outsold Kanye West’s controversial Yeezus moving nearly 300,000 units its opening week.

Nearing the end of January Cole landed a partnership with Interscope thus creating his own label Dreamville. As his manger Wayne Barrow puts it;

J. Cole represents the new music business. He is intelligent, witty, creative and not afraid to step out on the ledge and do it his way. Risk is the nature of true business growth, and he has [done] and will continue to do what’s necessary.

Cole, the Interscope agreement also offers an opportunity to broaden his work as a producer while allowing his acts — Bas, Omen and KQuick—to have their music released by the same parent company that distributes Dr. Dre’s Aftermath Entertainment and Diddy’s Bad Boy Records.

[My mentors] were busy saving their best beats for themselves,” he says. “So I decided, ‘Well, I’m going to make my best beats.’

As the sole writer and producer produced every track on both of his first two studio albums he was able to see an equitable growth. As Forbes breaks it down:

In hip-hop, the songwriter’s publishing share can dwindle quickly. It’s usually split in two directions: 50% to the writer, 50% to the producer.

If you have two writers (a rapper and his ghostwriter, say) and two producers (one for the backing track, one for the hook) on a song, the rapper’s cut falls to 25%. That number can be even smaller if the track involves heavy use of samples.

There’ve been huge records, a lot of No. 1s, where the artist who performed the song didn’t receive a dollar of publishing because they didn’t do anything. They didn’t write, they didn’t produce.

So with two gold albums, a new label, a sizeable profit due to concert sales, and receiving all publishing shares from his music. Cole might finically be on his way to becoming Hip Hop’s next mogul.

Check out the “Forbes Hip-Hop Cash Princes: Breaking Down The List With Fab 5 Freddy” below.

[Forbes]