Kobe Bryant Talks About Creating The KOBE 9 Elite With Life + Times
In the new Nike and Kobe collaboration, the KOBE 9 Elite; the Shoe features Nike Flyknit, Flywire and Lunarlon for a lightweight design which enables natural motion while providing strength, durability, speed and all the benefits of natural motion where athletes need it most,
Life and Times recently set down the Lakers star to learn more about the new design and more. Check out excerpts from the interview below.
Life+Times: This is the first basketball shoe to incorporate FlyKnit technology. What was the testing process like for you? What was your involvement?
Kobe Bryant: Unfortunately for Nike, I’m involved every step of the way. I drive them crazy, as I’m extremely detail-oriented. (laughs). For me, it has to start from the performance perspective. If it’s not a product that I believe can help me when I’m out there on the basketball court, then I don’t want to move forward. It has to start there.
L+T: For you, what are the benefits of the shoe?
KB: Well, we can start from the weight. The stimulation that it provides from the ankle is beneficial and the FlyKnit material provides a great deal of strength but also gives you immense flexibility. One of the biggest things that I said to Nike when I came on board is that I wanted a shoe that can actually feel as if it is one with the foot. So, every shoe that we have done has provided a progression towards this idea. The FlyKnit shoe is the closest we have gotten to achieving this notion.
You can read the full interview over on Life + Times
[images Life+Times, Nike]