Chanel Wages Watch War Against Cartier & Tourneau [Photo]
Chanel has filed a $15 million lawsuit against Tourneau, charging the two-faced watch giant kowtowed to competitor Cartier when it booted Chanel from its flagship store.
In papers filed in Manhattan Supreme Court, Chanel says Tourneau evicted it from its East 57th St. store “TimeMachine” at Cartier’s behest – ripping out the Chanel boutique on Dec. 4 and replacing it with two Christmas trees and a little reindeer. Now Chanel wants both companies to pay for the holiday hijinks. It’s seeking at least $15 million in damages.
The suit says Chanel had been invited into the store in 2011 by Tourneau’s then-CEO James Seuss. He wanted Chanel to build an eye-catching boutique on the coveted ground floor, where its competitors included Rolex, Breitling, and Tag Heuer, believing that Chanel would bring more women into the high-end watch emporium, the suit says.
But there was a problem – the site Tourneau chose for the boutique was located right next to Cartier, and the luxury competitor immediately started playing dirty, the suit says.
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Source: NY Daily News