Adidas Confirms Partnership With Kanye West [Photo]
So its official! Complex reports; “
“Adidas has confirmed that the Kanye West partnership is real.
Before, the venture was all but official after Kanye went on Hot 97’s Angie Martinez show and said “I took the adidas deal because I have royalties and I have to provide for my family.”
But when Angie pressed on whether this deal was official, Ye replied with a vague, “Whatever is official, non-official, official—what y’all gonna see is I’m gonna be the Tupac of product.”
Well, now it is official. A statement from adidas outlines why Kanye was brought into the company’s family, and the big plans that will come to fruition in the next year. The full statement reads: “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
Looks like Yeezy season will continue into the new year.”
Kudos to Kanye on this new venture!