No Nintendo Press Conference at E3
In a financial report to investors yesterday Nintendo president Satoru Iwata revealed that they will not be one of the big press conferences during this Summer’s E3 (Electronic Entertainment Expo).
“We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past. Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market”
This is a huge change for the dynamic of the E3 show as the announcements and reveals are usually framed around the “Big 3” console manufacturer press conferences (Sony, Microsoft, and Nintendo). However in light of the state of things this decision does make sense. Nintendo has already launched their next system, the Wii-U, last holiday season to very dissapointing sales mainly due to a severe lack of titles and hardware on par with that of the now 7 and 8 year old PS3 and Xbox 360. With Sony and Microsoft preparing to show and detail new hardware, Nintendo attempting to showcase its offerings before or after either of them on the big stage is bound to underwhelm.
Ninentdo has made smaller web based announcements of their upcoming games and plans through out the year, and will likely continue that trend during and after E3. There are still a lot of games Nintendo has promised will be shown at E3 like a new Mario, Zelda, and Super Smash Brothers, we just won’t hear about them on the big boy stage.