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Posted March 26, 2013 by DJ Enuff in Sports
 
 

Nike Golf Takes Back Tiger Ad?! [Photo]

Tiger Woods winning is everything ad

Crisis PR expert Mike Paul told Advertising Age that the ad is “brazen” and risks angering fans and media. Woods, who is currently dating popular skiier Lindsey Vonn, has received tons of personal criticism for years, in what should have been his playing prime, and now could be returning the focus to what created his personal and professional tailspin in the first place by unnecessarily provoking an audience beginning to embrace him again. Nike has also recently dealt with the negativity of its former endorser, cycling cheater Lance Armstrong.

“This could get fans fired up. Woods is better than that. Nike is better than that . . . .Every human being who has a heart, as well as a head, understands that’s its always about more than just winning,” Paul said.nypost

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ight after Tiger Woods went back to No. 1 on Monday after a convincing victory at the Arnold Palmer Invitational, Nike Golf posted an ad on twitter and facebook stating “Winning takes care of everything!” The ad also has “Victory” in the right hand corner with “Tiger Woods, World No. 1” written under the main caption! Nike Golf rescinded their ad today after negative feedback on facebook and realization that the message can easily be misconstrued after Wood’s starchy past!