H&M Snags Beyoncé as the Face of Its Summer 2013 Ad Campaigns
Queen Bey has teamed up with international fashion retailer H&m for their Summer 2013 Ad Campaigns. Beyonce, who also designed some of the looks for the collection, will appear in television commercials, print ads and billboards for the “Beyoncé as Mrs. Carter in H&M” Collection.
“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.
The collection will be available in stores and online starting May 2013.