Gamer Network G4 officially changes to Esquire Network in April
This information comes via a press release released on Feb 11. On Apri 22nd G4 TV will become the Esquire Network which is dubbed “the only television network aimed at the full, multi-faceted lives of today’s modern men.” G4 TV which broadcasted primarily videogame and tech centric programming had been slowly dying for several years. G4 went from almost entirely videogame centric original programming to constant reruns of “Cops” and old 80s TV shows like “Knight Rider” and “Quantum Leap” nothing against these classics but they had nothing to do with videogames. A consistent standout was their great coverage of big nerd culture events like the Electronic Entertainment Expo (E3), Comicon, and the Consumer Electronic Show (CES). The last remaining original shows “Attack of the Show” and “X-Play” were staples of the Network since its merger with Tech TV, and were cancelled just this past January after running for over 8 and 14 years respectively.
The Esquire Network looks to broaden the admittedly niche audience to a demographic of men offering “not only gaming and technology, but also entertainment, food, fashion, women, humor, travel, competition, danger and more.” Not sure what danger consists of, but I can’t help but feel like there’s no real desire to try and retain any of the original audience G4 will leave behind. Perhaps the only bone thrown to us fans of the network is the Japanese game show “Ninja Warrior” which will remain but still has nothing to do with gaming.
Two shows set to air give you an idea of what’s coming, a travel show hosted by random celebrities and a show called “Knife Fight” which they described as “an underground, after-hours cooking competition.” The mens magazine “Esquire” clearly has its own goals and focus in terms of programming, so sadly we’ll have to say goodbye to the only place on cable TV that at least tried to be a destination for gamers.