New GIG: Alicia Keys Named Global Creative Director of Blackberry!
Alicia Keys was just named as the Global Creative Director of Blackberry. Yesterday at Blackberry 10launch event at Pier 36 in NYC, RIM’s chief executive, Thorsten Heins, named the R&B singer as the Blackberry phone company’s Global Creative Director. We are quite sure this strategic plan is to rev up publicity for the brand. Her new role is described as the following:
“In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.”
“Excited2jump right in2my new role as Global Creative Director of @Blackberry! #BlackBerry10 #keepmoving #forwardthinking”