Married To The Mob Holiday 2012 Collection [Photo]
If you follow Rihanna on instagram then you’ve recently seen her sporting a MTTM ‘Supreme B-itch’ snapback. Women street wear designer and MTTM founder, Leah McSweeny, has recently dropped her new collection just in time for the holiday. After sharing a twitpic with her followers, Leah debuted the line on her shops personal blog with a message describing the line and its inspiration:
Well bitches, it’s been a quick minute but we’re at it again – this time with a brand new Holiday 12 drop that I know heads are about to trip over. The lineup features an assortment of super bold graphics and soon-to-be classics, like the cropped BITCH RELAX and vintage-Dior-inspired World Champion tops, plus some cozy winter crew necks. Naturally the basic tee options are must-haves too, with one style showcasing a hand-written MTTM logo by Futura 2000 and another an infamous photo print of Leah rolling a blunt – long leopard nails in tact, obviously.
Check out a few pieces from their new collection.
ONCE A UPON A NEW YORK SUMMER DAY IN 2004, A BORED AND SAUCED UP LEAH MCSWEENEY CAME UP WITH THE CRAZY IDEA OF STARTING HER OWN CLOTHING LINE – IT WOULD BE “STREET” INSPIRED, LIKE SO MANY OF HER MALE FRIENDS’ BRANDS, BUT CATERING SOLELY TO FEMALES; MORE SPECIFICALLY, TO GIVE A VOICE AND EDGINESS TO WOMEN WHO COULD HOLD THEIR OWN LIKE A MAN, BUT HAD THE FINESSE AND APPEAL OF A LADY. IN THE FEW DAYS THAT FOLLOWED, LEAH BEGAN MAKING SAMPLES, WORKING ON DESIGNS, AND GETTING HER POSSE OF GIRLS TOGETHER TO FORM THE M.O.B. CREW, A WILD BUNCH OF VARYING PERSONALITIES WHICH ULTIMATELY CONTRIBUTED TO THE BRAND’S DEPTH OF FLAVOR. WITH THE CREW IN EFFECT AND DESIGNS ON PAPER, MARRIED TO THE MOB WAS BORN! IT DIDN’T TAKE LONG BEFORE MTTM’S CONTROVERSIAL WORDS BEGAN TO SPREAD, AND BEFORE LEAH EVEN HAD TIME TO START HER SECOND SEASON, EVERYONE WANTED A PIECE OF THE M.O.B.
TODAY, SEVEN YEARS LATER, THE COMPANY HAS GROWN TREMENDOUSLY – BETWEEN THE EVOLUTION OF THE CLOTHES AND THE BRANDS INCREASING MARK ON THE SCENE, IT’S EVIDENT THAT THE M.O.B. ARE HERE TO STAY. NO LONGER JUST A T-SHIRT BRAND, MTTM HAS EXPANDED INTO A VAST COLLECTION OF CUT & SEW, DENIM, AND ACCESSORIES, ALONG WITH AN IMPRESSIVE LIST OF COLLABORATIONS, INCLUDING PROJECTS WITH KAWS, MCM, COLETTE, FAFI, KANGOL, REEBOK, NIKE, LACOSTE, AND BURTON. THEY MAY HAVE HAD HUMBLE BEGINNINGS, BUT TODAY MARRIED TO THE MOB IS A COMPLETE LIFESTYLE BRAND, FOCUSING NOT ONLY ON CLOTHING, BUT ON BRINGING YOU ALL DOPE CULTURAL ASPECTS OF FEMALE-INFLUENCED SOCIETY. WITH EVERY PASSING SEASON, THE M.O.B. TEAM HAVE BEEN SAYING “THIS ONE’S GONNA BE EVEN HOTTER THAN THE LAST”, AND THEY HAVE YET TO BE WRONG.