Posted December 5, 2012 by Marie-D in Style and Fashion

Rihanna’s River Island Ad Campaign [Photo]

Rihanna is venturing out and getting her hands on different projects to expand her brand. The ‘Diamond‘ singer is currently collaborating with British retail River Island to design their Spring/Summer 2013 collection. The new line is titled “Rihanna for River Island”, which gives us a taste of RihRih’s style.

The star poses alongside British models, in a new ad campaign that was shot by Mario Sorrenti at Milk Studio in Los Angeles.

RihRih tweeted:

My b-tches so Bvalgari…Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI.

Check out the pictures below: