Justin Bieber Named the New Face of Adidas Neo Line
Adidas announced Justin Bieber as the face of its teen Neo Sports Lifestyle line. Bieber will appear in the label’s “Live Your Style” campaign, launching in February, and will make personal appearances in support of Neo in 2013.
“I found a real connection with Neo because it is about fashion, freedom and being true to who you are,” Bieber is quoted as saying in the release. “With my new album, ‘Believe,’ I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me, style is an adventure, something to have fun with, and Neo believes this, too.”