Posted February 23, 2012 by DJ Enuff in Sports

Knicks smash Hawks, prepare for Heat! Nike to endorse J-Lin!

@SportsBata ..nuff said

The Knicks smashed the Hawks, 99-82, last night! J-Lin is going to be endorsed by Nike, and J-Lin rookie card rocketed to $20K! The Knicks must prepare for their toughest competition tonight! Knicks @ Heat 7PM EST TNT Tonight!

The Knicks devastated the Hawks, 99-82, at #MSG, last night! J-Lin led the point with 17 points and nine assists! Steve Novak was lighting up the threes, and finished with 17 points as well! #Melo had 15, Fields 16, and #Stat snagged 10 boards! The Knicks had a 30 point lead at one point!

Jeremy Lin “Linsanity” edition Zoom Hyperfuse 2011

Nike is looking to ‘fully’ sponsor J-Lin in the near future! The footwear for the short term, and endorsements for the long term! Last week, Nike introduced “Linsanity” T-shirts to Foot Locker, and received great success. In fact, Nike already sponsored a tour, last summer, so J-Lin could return to Taiwan, his parents emigrated from there! Check it out!

“We are in development of a longer range plan where we can leverage Jeremy and all the excitement that he’s created in the market place,” said Charlie Denson, Nike president, who said he has not talked to Lin but said he is hoping to see him during the NBA All-Star game in Orlando, Fla., this weekend.

“There are discussions on what we can do with him going forward, whether it’s through footwear or appearances or other opportunities to use his new found celebrity. On the footwear side, we are trying to do things on a quick turn basis and others on a long-term basis.”

“For us to be associated with him right now is a real benefit to us,” Denson told MarketWatch. Nike’s “relationship with him is really strong and really well defined. He’s not just a flash in the pan. What that means to his relationship with us and how we can leverage that remains to be seen. But we are very excited.” – foxsports

J-Lin rookie cards have rocketed in value following J-Lin ‘Linstant’ success! One card (pic above) values between $17 and $22K on E-Bay!