Jay-Z and Pharrell team up on Billionaire Boys Club
Jay-Z’s fashion label Rocawear has purchased the licensing to manufacture and distribute Billionaire Boys Club. Jay will reportedly work together with Pharrell on future endeavors. BBC won’t be on the shelves of large department stores simply because it’s under the Roc umbrella. But this is the backing that most streetwear brands don’t have, which has lead to many shuttering their doors in recent years.