Posted August 1, 2011 by DJ Enuff in Media

Pharrell Williams Launches New ‘I am Other Records’ Label

Musician veteran, designer and fashion tastemaker has hooked up with the United Entertainment Group to launch I Am Other, an entity that “spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films. I Am Other plans to launch this fall. It seems that Pharrell will be handpicking cool products, which will then be bandied out by I Am Other to existing social networks like Facebook, Twitter as well as e-commerce sites like Gilt and Groupon.