Posted July 15, 2011 by DJ Enuff in Media

Pharrell Williams Launches ‘Qream’, for Women

Super producer Pharrell Williams has partnered with leading spirits dealer Diageo to create the ultra-premium cream liqueur QREAM WITH A Q for women. Skateboard P had his hands in every aspect of the liqueurs production, from the bottle design to advertising and marketing.

“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day,” says Williams. I want them to reward themselves ‘deliciously.’ Women make up half the population and Qream is about celebrating that power.  To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.”