Nike gets burnt by new T’s
Nike released new skateboard and surf T’s saying “Dope”, “Get High”, and “Ride Pipe” instead of “Just Do It”. Nike released the T’s on June 1, Boston took it off it’s shelves, and Oregon anti-drug group condemned in a letter sent to 1,500 important people including the White House. Nike was trying to reach the skateboard, surfers, and extreme sports guru’s, using their lingo. Personally, that same anti-drug group could be focusing its attention on more important issues: instilled bad ethnics in the common workplace or little kids wearing halter tops? Check it out!
“It’s gone past edgy,” said Tom Parker, spokesman for the Oregon Partnership. “Sure it is the language of skateboarders and surfers, but it’s also the language of addicts.” – espn
Boston’s mayor, Thomas M. Menino, this week sent a letter to the general manager of a Niketown store in a popular shopping district in Boston after he saw the shirts in the store window. He asked that they be taken down, saying the company failed to take drug abuse seriously.
“Your window display of T-shirts with drug and profanity wordplay are out of keeping with the character of Boston’s Back Bay, our entire city and our aspirations for our young people … not to mention common sense,” Menino said in the letter. – espn