Vick endorsement sells!
It’s logic that if you put Vick name on it, the product will sell. Unequal technologies (makes shock-blocking pads) picked up Vick as the face (spokesperson) in late January, and sales went up 1000% immediately, triple over-all. Read the excerpt, courtesy yardbarker:
“Within 24 hours, we had about 10 million hits on the website, and I was on CNN, Bloomberg, Fox, ABC and CBS,” Unequal chief executive Rob Vito recalled. “We had so many hits, it crashed our site.”
Vito says that the sales went up 1000 percent when Vick came on board and they are currently triple what they were a year ago.
(excerpt, quote from full article courtesy yardbarker)