Lebron buys into Soccer League and Bo-Sox
Lebron, a “Yankee fan”, has soaked his oats in the Boston Red Sox?! Lebron and his marketing company, LRMR, have signed a long-term deal with Fenway Sports Marketing (Boston Red Sox), and at the same time gained a piece of Liverpool FC (logo below), an established English Premier League franchise. Read the excerpt, courtesy foxsports:
Fenway Sports Marketing – the sister company of the Red Sox – said Wednesday it has signed James and the management company he helped create, LRMR, to a long-term deal to secure marketing and sponsorship opportunities. As part of the deal, James obtained a piece of Liverpool FC, one of the world’s most famed soccer teams and a longtime marquee franchise in the English Premier League.
”I can’t even explain the level of excitement that we have right now,” James’ manager and LRMR CEO Maverick Carter told The Associated Press. ”As far as my business career goes, it’s one of the most exciting times. And the opportunity for growth for us is huge. The guys at FSM understand it too and they probably see it even more than we do.”
(excerpt, quote from full article courtesy foxsports.com)