Posted December 21, 2010 by 1KnonOCoKhet in ThatsEnuff

Keyshia Cole says First Single was a Mistake

    (via ABCnews) — Keyshia Cole’s new album, “Calling All Hearts,” is out this week. It’s the follow-up to her first three albums, all platinum-sellers that had multiple R&B hits.

    But this time around, Cole’s lead single has not created a buzz for the singer like it has done in the past. “I Ain’t Thru,” which features Nicki Minaj, has only peaked at No. 58 on Billboard’s R&B/Hip-Hop songs chart.

    Cole says she made the decision to release the song — though her record label disagreed.

    “The label didn’t really want to drop the record because they knew … that people wanted a more intense, soulful record from me about love and I really should have followed (their) direction,” she said. “But I wanted that to be a statement record. It’s like saying, ‘I’m doing me, you know. I don’t have no regrets for nothing that I’m doing.'”

    “There’s no way to predict how people will respond to things,” said Ron Fair, chairman of Geffen Records. “It’s something that Keyshia really wanted to say.”

    Cole is following up the song with “Long Way Down,” which she says “people are gravitating more toward” because of its mid-tempo groove and focus on love; the song was released to radio last week.

    Fair, who executive produced all of Cole’s albums, says though the pre-album buzz isn’t as strong as it has been in the past, he’s not worried about the new album’s first-week sales.

    “The record business is so perilous right now that it’s always, for me, a case of the tortoise not the hare,” Fair said. “What will be the ultimate judgment is where this record is in a year.”

    Since 2005, Cole, now 29, has secured her spot in the R&B world, releasing hit songs about heartache and love lapses that were reminiscent of Mary J. Blige, helping make Cole one of the field’s brightest stars. Her first album, “The Way It Is,” featured ballads like “Love” and “I Should’ve Cheated.” In 2007 she released “Just Like You,” a Grammy-nominated album that had No. 1 hits like “Let It Go,” ”I Remember” and “Heaven Sent.”

    Cole says after that success she wasn’t interested in singing similar songs.

    “I just think that people expect me to be, you know, an artist that sings about just love. But I’m always growing as an artist and I have to feed my artistry,” she said…

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