Posted November 17, 2010 by 1KnonOCoKhet in Media

Ads for Women’s Arousal Oil Rejected

Ever heard of Zestra? It is an essential arousal oil to help women who experience sexual difficulty. The company describes it as a botanical aphrodisiac. It is likely that you’ve never heard about this product, not because you are uninterested, but because you are not surrounded by advertisements for it.

Not every man uses Viagra or Levitra, because not all men have erectile dysfunction, but we all know the products well and what they are capable of. They are advertised on television, radio and internet often. Viagra is even a household name. So what’s the big difference between Viagra for men and Zestra for women?

The creators of Zestra, Rachel Bran Scherl and Mery Jaensch, who are the founders of Semprae Laboratories, say it is a double standard. They have faced countless obstacles in an effort to advertise their product for the thousands of women who might benefit from it.

The San Francisco Chronicle reported on the product earlier this week. Read a section of the article below:

    …Many networks and some websites have declined the company’s ads; a few will air them during the daytime, and others only after midnight. There is no nudity, sex, or mention of body parts, unlike ads for men’s products referring to ‘erections lasting more than four hours.

    The most frequent answer we get is, ‘We don’t advertise your category,’ ” Scherl said. “To which we say, ‘What is the category? Because if it’s sexual enjoyment, you clearly cover that category. If it’s female enjoyment, you clearly don’t.’ And when you ask for information as to what we would need to change so they would clear the ad for broadcast, they give you very little direction. … And yet they have no problem showing ads for Viagra and other men’s drugs. Why?”…

    The oil has been featured on TV shows such as “Rachael Ray,” “The Tyra Banks Show,” and “Dr. Oz” and ABC’s “Nightline,” even though the network would allow a Zestra ad only during the late-night “Jimmy Kimmel” show, Scherl said.

    A spokeswoman for Oxygen network, which accepted the ad from midnight to 4 a.m. and during “Bad Girls Club” and “Snapped,” declined to specify what was objectionable about the ad during other daytime programming, citing client confidentiality.

    Facebook initially ran an ad, but took it down and declined to run it again and WebMD.com declined to run ads, said Scherl…

    Said Rita Melendez, associate professor of sexuality studies at San Francisco State University: “If they really can’t run these ads, it’s telling women they are not – or should not be – in control of their desire, or that there is something shameful about their sexual desire, and that has huge implications for their ability to control pregnancy, partner abuse and sexual health. You’re putting something so core to women in the realm of male control, or at least outside of female control…”

Some may be taken aback by the idea of a product to enhance a woman’s sexual experience but it’s just as alarming as an incompetent man. With age, things happens.

The disturbing part is that the good ‘ol double standard keeps Rachel and Mary from being able to advertise to their target audience.

Despite this, Zestra still sells well which says a lot for the thousands of women, post-childbirth and post-menopause, who seek this product on their own.

Follow SelenaBailey on Twitter!