HULU The Next Best Thing
Hulu distributes video both on its own website and syndicates its hosting to other sites, and allows users to embed Hulu clips on their websites. In addition to NBC, ABC and FOX programs and movies, Hulu carries shows from other networks such as Current TV, PBS, USA Network, Bravo, Fuel TV, FX, NFL Network, Speed, Big Ten Network, Syfy, Style, Sundance, E!, G4, Versus, A&E, Oxygen and online comedy sources such as Onion News Network. Each supplier gets 50 to 70 percent of advertising revenue resulting from its content.
In November 2009, Hulu also began to establish partnerships with record labels to host music videos and concert performances on the site, including EMI in November 2009, and Warner Music Group in December 2009.
In early March 2010, headlines were made when Viacom announced that they were pulling two of the website’s most popular shows, The Daily Show and The Colbert Report, off Hulu. The programs had been airing on Hulu since late 2008.
A spokesman for Viacom noted: “In the current economic model, there is not that much in it for us to continue at this time. If they can get to the point where the monetization model is better, then we may go back.”